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How to Build an Insanely Profitable Coaching or Consulting Business
Over the past ten years I’ve worked with hundreds of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my own marketing consulting...
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How to Demonstrate Your Expertise Even When You Have No Proof
Recently, I was asked a question I receive somewhat frequently and I thought the answer might apply to others in the same boat so I’ll share it here. photo credit: Andrew Feinberg via photo pin cc The...
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Has the Internet Made the Salesperson an Unnecessary Cost
First off, one answer to the question posed in the title of this post is, it depends. The Internet has certainly turned the traditional act of selling solutions into a commodity act. photo credit: Paul...
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5 Ways to Generate More Email Sign Ups
Getting more email subscribers is job #1. Email is and has long been the number one producer of return on marketing investment for businesses large and small. photo credit: @yakobusan Jakob Montrasio...
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The Essential Role of Content Marketing in a Product Launch
I launched and new product last week and thought it would be instructional to do a tidy little roundup of the content marketing for that new product, a book called The Commitment Engine. This post...
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Why Blogging Isn’t Enough Anymore
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. So, if you had an insurance business you would build...
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The Secret to Finding Highly Profitable Clients
Most people view marketing and selling like this. photo credit: tiffany yelitza You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they...
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5 Trends That Will Shape Small Business in 2013
This post originally appeared in my column for American Express OPENForum. photo credit: Joel Bedford via photopin ccAs you start preparing for next year, you may wish you had a crystal ball to see...
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5 Questions Every Business Owner Should Answer Before They Try To Grow Their...
Actually, starting a business is pretty easy these days. Figuring out how to sell something, something you know how to deliver or something in demand, isn’t that hard or expensive anymore – if, your...
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How to Create the Total Customer Experience
For some time now I’ve been sharing a concept I call The Marketing HourglassTM. I truly believe it’s become the most significant thing I’ve contributed to the concept of marketing. The Marketing...
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65 Key Resources for Running and Growing Your Business
For the last several hundred Saturdays I’ve run a blog post post called Weekend Favs. The post consists of three finds I’ve made during the week that I like to share. I always get lots of positive...
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Follow the Logical Path to Marketing Success
As I’ve stated countless times marketing is a process of getting people with a need to know, like and trust you. It’s a bit like the traditional Russian Matryoshka nested dolls – you open up one and...
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Strategy Before Tactics Is the Path to Success
Developing strategy before you decide what to do is well-worn business advice. Every consultant worth listening has uttered this notion to a client at some point. The thing is, while many preach it,...
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Hey Brother Can You Spare a Tweet
There are a handful of proven referral partnership approaches that I’ve advised most every small business to consider. FindYourSearch via Flickr One is to establish a formal partnership with a not for...
View ArticleI’m Sorry I Made a Mistake and I Need to Explain
The title of today’s post was the subject line to an email I sent several months ago after an honest, yet important, mistake. At the time a number of my readers suggested that I write about the entire...
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Videos and Secrets Draw More Referrals
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Scott Yates – Enjoy! photo credit: fensterbme via photopin cc We are in a funny spot at my company, BlogMutt. We are a...
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6 Ways to Uncover Highly Targeted Referral Prospects
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Matt Anderson – Enjoy! One of the most important elements of getting more highly targeted referrals is to make it EASY...
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How To Build a Business People Want To Refer
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Don Campbell – Enjoy! What if - instead of relying on expensive paid ad campaigns and direct sales, your business...
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The 5 Fastest Ways to Get More Referrals for Your Small Business
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Andy Sernovitz – Enjoy! photo credit: woodleywonderworks via photopin cc Most small businesses will tell you their new...
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A Laser Targeted Referral Strategy
Today’s guest post is brought to you by Tony Messer – Enjoy! helgabj via photopin cc A funny thing happened in the Gym locker room today. I became an expert on corrective laser eye surgery! That in...
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